ABOUT SOLARIS CIRCLE

16+ years of experience in jewellery, commerce and technology.

Solaris Circle is the international organisation behind Hamzare and DiamondTrade. We bring together over 16 years of experience in jewellery and diamonds, our own commerce platforms and technology — for our brands and our business partners.

Two brands. One shared expertise.

Hamzare and DiamondTrade are part of the Solaris Circle portfolio. Two perspectives on jewellery commerce, built on a shared foundation of product knowledge, technology and commercial experience.

  • Hamzare — Designer jewellery and personal choice
  • DiamondTrade — Diamonds for the professional trade

International experience. Attention to every detail.

Our experience connects the Netherlands, the United Kingdom, the USA, China, India, Bulgaria, Romania and Greece. We bring that knowledge to product selection, technology and day-to-day partnerships — through clear information, traceable processes and a consistent standard of presentation.

  • Netherlands
  • United Kingdom
  • USA
  • China
  • India
  • Bulgaria
  • Romania
  • Greece

We build assets that need to perform every day.

We think like an owner: start with the commerce logic, design the experience, build the store and populate the catalogue. Our own companies are both the laboratory and the proof for this model.

  1. Strategic group management — Solaris Circle sets the strategy, technology framework and shared standard behind Hamzare and DiamondTrade.
  2. End-to-end ecommerce — From information architecture and interface to checkout, integrations and readiness for daily operations.
  3. A catalogue with real depth — We populate stores with structured products, attributes, media and content so customers can genuinely discover and choose.

Four principles. One distinctive point of view.

  • Human judgement — Technology assists, but important decisions require human standards and clear responsibility.
  • Design with purpose — Beauty is not decoration. It clarifies choice, strengthens trust and makes a brand memorable.
  • A system, not a tactic — Brand, commerce, content and operations are designed as one connected whole.
  • Quiet confidence — The highest standard does not need to be loud. It shows in consistency.

Our B2B catalogue. Your store.

You select products from our own B2B catalogue; we load and maintain the assortment in your store or marketplace. You keep your brand and customer relationships. We support the technology, content, marketing and fulfilment for online and physical retail. We do not build B2B catalogues for other companies.